Ice is a natural anti-inflammatory and should be applied for heel pain. Heat, on the contrary, although soothing to injuries, can make inflammation worse. Ice can be applied throughout the day, however it shouldn’t be applied for more than 10 minutes at a time. Topical creams, such as Biofreeze, can also be used in the place of ice. Biofreeze, unlike other topical creams, has no heat component and provides an icing effect to reduce inflammation. If you are suffering from heel pain, apply ice and contact Abbott Foot and Ankle Clinic for an evaluation and treatment plan. Biofreeze is available in the reception area of our clinic.